With more than 900 million users, most of them young, TikTok is one of the most popular social media platforms alongside Instagram and Facebook. Both private users and influencers, or creators, have the opportunity to create and share content in the form of short video clips. What is interesting about the TikTok app is that the views are not necessarily linked to the reach of the user. This means that almost everyone has the opportunity to increase their popularity on TikTok and expand their number of followers. The focus of the app is on the young target group, Generation Z. Most of the users are between 13 and 24 years old.
If you want to advertise on TikTok as a musician, brand or company, there are a few things to take into account. To get the best possible results, you should first define the goal of your marketing campaign. Is your strategy primarily about reaching a high number of viewers or do you want to draw the attention of users to you and your products through a high conversion or interaction?
Tip no. 1
First, feed your TikTok account enough to optimise your algorithm. To do this, build as many conversion goals as possible into your TikTok marketing campaign. If you don’t succeed in the beginning, you can focus on other events instead of transactions that are relevant to your business or brand.
Tip no. 2
Retargeting campaigns lead to a higher conversion rate. What this means for you is to serve your ads to users who have already engaged with your product. However, try not to use the same content material so as not to bore your users behind their smartphones and tablets.
Tip no. 3
Adapt your ads to the TikTok platform. You probably already knew this point, but it is very important to adapt the content of your ads to the different social media platforms and channels. This way you will reach the respective community in the best possible way and get successful results.
All of the above tips apply to working with TikTok for Business and Ads Manager. If you want to hire an external agency for your marketing campaign, we have the following advice for you:
When booking your TikTok marketing campaign, make sure that it is a reputable agency. Musicians in particular often run the risk of not being adequately informed about realistic goals.
No matter how tempting it may sound, no TikTok marketing agency can give you guarantees of success. Of course, your consultant can formulate an approximate face value through research, but these are almost always services that do not involve a return on investment.
Tip No. 3
As a musician, see your campaign primarily as a change, or a challenge, to attract the best possible attention to yourself. It may take years to build a sustainable career. Nevertheless, don’t let this discourage you from booking a marketing campaign. Especially in Germany, success on TikTok plays right into your success in the Media Control charts. If a song goes viral on TikTok, it is usually also popular on Spotify and gets a good ranking in the charts.
We believe that we have given you some insight into the possibilities of TikTok campaigns. If you have any questions about our service at muvid, please feel free to contact us. We look forward to hearing from you! See you next time!