Hello and welcome to our next blog. Today we will focus on the individual influencer and social media platforms. We will roughly present to you an overview of the platforms and name advantages and disadvantages that could be of help for your work in social media marketing.
Among all the platforms we are introducing to you today, Facebook is one of the oldest social media platforms, along with YouTube. The network went online in February 2004 and now has an active user base of 2.4 billion people worldwide. In Germany, 26 million users are active to date (as in 2019). Even though Facebook as a network is outdated, the platform can still be useful for you. Firstly, you can use the Business Manager and plan the publication of your content, and secondly, the integrated analysis tool gives you an insight into your statistics. You can also use the Facebook Business Manager for your content on Instagram. Furthermore, Facebook is indispensable for your company when placing advertisements. Here you have the opportunity to select your target group with various tools and to present your brand to your followers. Info: You don’t need a management or an agency to place ads with a low budget. Thanks to the easy handling, you can promote your product yourself without booking an advertising campaign. As an influencer, it is best to use Facebook’s own ad manager for your self-made marketing campaigns. Here you can easily find the right target group for your specific niche and book campaigns.
Info: If you want to book an influencer campaign as a musician, you can also use muvid, Upfluence or Neoreach, for instance.
Instagram was launched in 2010 and has become one of the most powerful social media networks for the distribution of photo and video content. Through the various functions such as “Stories”, you have the opportunity to interact very closely with your followers. With 1 billion active users worldwide (about 30 million of them in Germany), you also have the opportunity to build up a large reach. Your content and engagement determine your success. Instagram is also widely used for collaborations between brand ambassadors and companies. For almost every product, there is a suitable influencer and a suitable target group or niche. Especially you as a budding influencer could benefit from Instagram. To get started with Instagram, a smartphone and the right software (app) are all you need.
TikTok was launched by ByteDance in China in September 2016 under the name “Douyin”. The app first attracted worldwide attention in August 2018 with the takeover of musical.ly and the accompanying introduction of the playback function. The number of users exploded to utopian heights. In Germany alone, there are now 20 million active accounts (as of 2021). TikTok clearly defines Generation Z as its target group. Almost 70 percent of users are between 16 and 24 years old.
For you as a newcomer, the app offers an incredible number of opportunities. Firstly, you have the opportunity to call attention to yourself through creative and high-quality content. This can happen quickly due to the algorithms on the platform, as TikTok is currently still designed for growth and not for the commercialisation of the app like Instagram, for instance. Furthermore, you have the possibility to book influencer marketing campaigns to advertise your music.
Along with Facebook, YouTube is one of the “oldest” social media platforms. However, the internal database continues to be fed with functions for the channels. For example, YouTube provides a counterpart to Instagram’s reels in the form of “shorts”. In the newcomer sector, the platform can bring you various advantages. As a creator, you could upload cover versions of well-known songs and expand your reach and fan base. Moreover, your music could appear in an in-house playlist and push your catalogue. There is also the possibility of spreading your tracks through influencer marketing campaigns.
Info: Many successful musicians, such as KAYEF or Shirin David, started their careers as YouTubers and later used their reach to promote their music.
At this point we would like to express our gratitude for your interest. We hope that you have gained a small overview of the different social media platforms and hope to welcome you back to our blog soon. If you’ve never heard of terms like “hypr”, “neoreach”, “upfluence”, “tapinfluence” or “onalytica”, be sure to check back for our next article.
We can answer this question by looking at the changes in advertising. Twenty to thirty years ago, TV advertising was the ultimate means of reaching a wide range of potential customers, whereas in 2022 advertising is aimed directly at the relevant target group. The objectives of marketing measures have remained the same, only the strategies have changed considerably. Today, it’s all about the relationship between influencers and the people who follow them. In the process, macro has been replaced by micro influencing. Nowadays, the greatest benefit from a promotion campaign can be derived from target group-oriented influencers. For example, followers watch individual influencers because they can identify with their lifestyle. If the influencer can stand behind a product, the probability is significantly higher that the followers will accept the advertisement and become customers. Through indirect placements or a direct approach, followers are encouraged to consume your product or music.
Submitting your song to our system is completely free of charge for the time being. If an influencer decides to work with your song and use their influence, for example through a contribution, the service will be charged according to the previously determined conditions. Basically, muvid stands for transparency, automation and smooth work between artists and influencers.
I trust we have been able to provide you with a little insight on how our work with our influencer network functions. In case you have any questions or comments, feel free to contact us at any time. See you next time!